Google is taking its Gemini AI assistant a step closer to handling everyday tasks on behalf of users with a new feature that can make phone calls to businesses. Instead of spending time searching for a phone number, navigating automated menus and waiting on hold, eligible Gemini users can ask the AI to make the call and handle routine enquiries.
The feature, called “Call for Me,” is currently being introduced as an early experiment for eligible users in the United States. Google says it can be used for tasks such as checking business hours, asking about product availability, requesting service quotes and managing appointments.
The development is significant because it moves Gemini beyond simply answering questions or generating information. The AI can now interact with businesses through a real phone call and return the information to the user.
What Is Google Gemini’s “Call for Me” Feature?
“Call for Me” allows Gemini to make certain business calls on a user’s behalf.
For example, a user could ask Gemini to call a local business and find out whether a particular product is available. The AI can place the call, communicate with the business, navigate phone menus and wait on hold when required.
Google’s support documentation says the feature can also be used for appointments and reservations. After the call is completed, Gemini provides the user with a summary of what happened.
This means the user does not necessarily have to remain on the phone throughout the entire process.
How Does Gemini Make the Call?
The process is designed around a specific task. A user tells Gemini what they want it to accomplish and provides relevant details such as a preferred date, time or service requirement.
Before the call begins, Gemini shows information about the task, including the business number and the details that will be shared. The user then starts the call through the “Call for Me” option.
Google says Gemini uses the user’s device network and phone number for these calls. It also identifies itself at the beginning of the conversation as an AI assistant from Google and indicates that the call is being recorded.
Once the call is finished, users can review Gemini’s summary. Google also says users can access the transcript and recorded call through the Phone app’s call history.
Who Can Use Gemini Call for Me?
The feature is not currently available to everyone.
Google’s official support page says the initial rollout requires users to be 18 or older, located in the United States, using a Pixel 11 with a US SIM card and subscribed to a Google AI plan. Users also need the public beta version of the Phone by Google app and the latest Gemini mobile application.
The feature is therefore still limited rather than being a universal Gemini capability.
For users in India and other countries, availability will depend on Google’s future rollout plans.
What Can Gemini Do During a Call?
The new capability is designed primarily for routine business interactions.
Gemini can call businesses to obtain information such as opening hours, product availability and service pricing. It can also navigate automated phone systems and remain on hold until a representative becomes available.
Appointments and reservations are another potential use case. Google gives an example of asking Gemini to call a restaurant and request a table for a specified time.
There are restrictions, however. Google says Gemini cannot make emergency calls, complete financial transactions or share sensitive information such as passwords and financial details. The feature also cannot be used for telemarketing.
Why This Matters for AI Assistants
The development represents another step toward what is increasingly being called agentic AI.
Traditional AI assistants mainly provide information in response to prompts. Agentic systems are designed to perform actions based on a user’s instructions.
In this case, Gemini is not simply telling someone how to contact a business. It can actually perform part of that process by placing the call, communicating with the business and reporting the result.
That could be particularly useful for repetitive tasks that require time rather than complicated decision-making.
What Happens Next?
Google’s current rollout is still limited, so it is too early to know how broadly “Call for Me” will eventually be available.
The feature also raises practical questions about how businesses will respond to AI-generated calls and how users will interact with businesses when an AI assistant is handling the conversation.
For now, Google’s experiment shows how smartphone AI is moving beyond chat-based assistance toward completing real-world tasks.
If Google expands the feature to more devices and countries, calling a business could increasingly become something users simply delegate to Gemini rather than doing themselves.
